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Do You Have A Marketing Plan?

Not having a marketing plan is like building a home without a blueprint, you may get the job done, but it will be completely by accident. I don’t know about you, but I don’t want to rely on an accident. I want a sound plan so I know what steps to take and when.

So how do you create a marketing plan that will work? You take from those that are successful and see how they have done it. No matter what your niche there is someone that has been there and done the ground work for you.

A good marketing plan must start with connections and the best way to make connections is with social websites such as Facebook, Twitter and LinkedIn. If you don’t have an account with these three I suggest you get one fast. Set up your profile on each as completely as you can. This should be step one for anyone with an online business and where you should start.

Any marketing plan for an online business also needs backlinks to make your presents stronger. The easiest way to get backlinks is from forums. Be sure to select one that is clearly in your niche. Look to your favorite search engine for forums that fit, then monitor them for a while to get a feel for them. Once you feel comfortable with it start a thread or post comments to thread that are already there.

With any marketing plan there must be strategy for getting traffic, either free or paid. Free traffic comes from search engines and SEO practices are responsible for your success here. Paid can be anything from PPC or banner ads. Either method will get you targeted traffic if done right and advertising is something that has to be included.

Keeping to your plan is something you have to commit to from its inception. If it is sound it will work, but you have to give it time. Once you have started you need to stay consistent. It has to do with branding, which is mostly about name or product recognition and included in every marketing plan I’ve seen that was effective.

Since it is so important to your success it must be carefully constructed, including not only getting traffic, but converting traffic. This is where copywriting comes in to play. If you don’t know much about copywriting I suggest you learn or put hiring a good copywriter in your budget.

Every online marketing plan should include:

  • An easy-to-navigate website
  • Identify your target audience
  • Strategize to get traffic to that site
  • Any ideas to brand your name or product
  • Identify your strengths and weaknesses
  • A budget to pay for advertising and copywriting
  • Look at areas that need to be outsourced
  • Develop the basics of marketing
  • Determine how to combat your competition
  • Prioritize your basic steps

Each and every year you need to review and reassess it. Scrutinize each facet of it to see what worked well and what did not. The strategies that work well should be analyzed to see why it worked and how to make it better. Also look at any way this strategy can be utilized in other areas of your marketing efforts.

The marketing plan is the lifeblood of a business. Its success is determined by the research done at the onset of the planning process. Correct evaluations are a must for its success.

A marketing plan that works well is a beauty to behold for the business owner. Sales and high profits are the reward. Before you do anything you need to assess the feasibility of the product and the best way to do this is by creating it as best you can.

If the marketing plan elements seem to fall into place after your research is done you will know you have a winner. If however your elements don’t seem to look all that promising you will know that you need to rethink your product to change it and make it more conducive before going on with the project.

Once you have a marketing plan you will see just how important it is and why you need to carefully construct it. The real needs of the business are dependent on the marketing plan.

7 Urgent Things To Do Before Writing Your Marketing Plan

Have you ever wondered how to streamline creating a marketing plan?

Can I show you 7 simple questions to ask to help speed up creating your next marketing plan?

The first question to ask is, “Do I really need a marketing plan.”

You may not. If everything you are doing to bring in all the business you want, don’t change a thing. Even if you or your staff are bored with it. Let it keep profiting until it stops profiting.

Next ask, “What do I want a marketing plan to do for me and my business.”

Many marketing plans are written as part of a business plan. Also, marketing plans are written when looking for new or more funding. Most marketing plans are created as a road map, a guide to the next 12-18 months of marketing campaigns

Now, “What is your Unique Selling Proposition (USP)?” Answer in a compelling way, why anyone would choose your products, services or ideas over all the other choices they have, including doing nothing.

Of course, you are making and “Irresistible Offer” every time you are in front of someone. Business and marketing are all about offers. You give me this and I’ll give you that. Keep in mind that without an offer, no business transpires. Think of the many times you have seen an advertisement or marketing message and couldn’t figure out what was being offered. Don’t make this critical mistake. State exactly what you will be offering in your marketing plan.

OK, “Where is your ideal future client or customer?” Not just anyone, but who is the ideal lead to generate for your products, services or ideas. Where can you find enough of your ideal future clients to be profitable? When you do find them, how much do you know about their hopes, aspirations, desires, fears, problems, etc? Take off your shoes and walk in your future clients shoes for a week and see, hear and feel what they see, hear and feel. Then and only then, will you know their real problems.

I’m sure you’ve decided on which, if any, of the many of the different “marketing media options you’ll want to test.” Options like direct response mailing campaigns, yellow page ads or email marketing. How about tele-marketing, newspaper display ads or Webinars? Networking, Social media marketing or pay-per-click marketing? We could go on and on and on, but you get the idea. Where are you going to spend your marketing budget

Finally, as long as you are going after new clients, “How are you capturing their personal information?” I don’t mean their shoe size, waist size or height (but you may need them depending on what you are selling). Are you asking for their name, email address and snail mail address? If not, how will you communicate with them in the future?

Now grab a piece of paper and start answering these questions.Doing so will focus your marketing plan and anyone reading it will know exactly the what, where, when, who and how you are planning to market your business.

OK, I admit it; there are more than 7 questions to answer. You should have seen the ones I edited out. I’ve saved them for another article in the near future, so keep checking back.

Develop an MLM Marketing Plan

Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.

I know that most new recruits are told to make that first list quickly and introduce everyone you know to the opportunity. This is the basic old school marketing plan for MLM and it is no longer practical. The problem is this sets the new recruits up to be rejected by people they actually care about, and continuous rejection usually results in the newbie quitting before they ever got very deep into the business.

Okay, now for the good news. Thanks to the internet, everyone now has access to the global economy. Also through the use of lead generation pages, niche websites, social networking, video marketing, and much more, it is actually relatively easy to introduce your opportunity to the global market and have those that are interested contact you. Yes, people interested in the opportunity actually contact you. This is called warm prospecting or warm recruiting because those that contact you are already interested you just have to close the deal and help them get started.

Now for the good stuff. I am going to tell you how to set up a modern MLM marketing plan that actually works for you 24 hours a day 7 days a week.

The first thing is to find a high quality network marketed product or service that you can be passionate about. Being passionate about it makes it much easier to stick with long enough to really learn about it and see the benefits. Your passion will be felt by those you talk to about your opportunity. Personally I am passionate about health and nutrition. That is why I market what I consider to be the highest quality nutritional products available.

Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.

Finally, get online. This is the most essential part of the MLM marketing plan. There are just so many ways to get a product and opportunity in front of thousands of people and create interest. The key here is to use a website or lead capture page to funnel traffic to using multiple marketing channels. This website or lead capture page needs to provide enough information to get the prospect interested enough to fill out a contact form or call you.

The multiple marketing channels that I am talking about are article marketing, forum marketing, pay per click marketing, social network marketing, business card marketing, blogs and video marketing.

Determine the following and hold yourself accountable:

  • How many articles you are going to write each week?
  • How often you are going to update your social networking fan page?
  • How many posts will you blog each week?
  • How many business cards will you give out each day?
  • How many instructional videos will you create each month?

Now that the marketing side of the plan is established decide how you are going to fallow up with leads. What information will you be providing on the fist contact? How long will you wait for the second contact and close? What do you need from the prospect to get them started? Are they interested in being a customer or team member?

You get the point. When a warm prospect contacts you, know ahead of time what you are going to do. It may take some time and a little trial and error to really get this part down but the idea is to have a plan. It is okay to modify that plan when need be but it is much easier to take action when you have a plan to stick to.

Here is the most important thing. Once you have created your plan, share it with everyone in your network. The only way to become successful in network marketing is to help others become successful.

It is easy to see how important it is to have a plan. Always remember… Those that do not have a plan, plan to fail.